Lucky for you, there's a blog that summarizes New Yorker articles in haiku form! Here's their version of the neuroeconomics article:
Economists wantI don't generally read the New Yorker, so I can't say whether the other haiku-summaries are accurate. But this one's dead-on! (You do, however, have to pronounce "aren't" as a single syllable to fit the haiku format.)
To scan your brain, find why you
Aren't more rational.