I earlier posted some draft icons for the Simon Exchange, and got some very helpful comments. So that you will know that I took those comments to heart, and in case any of you care to offer further suggestions, I'd like to run some revised icons past you. And, in case you're tired of that graphical challenge, I'll also add a draft logo (a text mark that incorporates graphical elements). This time, though, I'll remember to use white backgrounds rather than transparent ones. Also, I’ll number the icons for your easy reference.
Last time around, this icon pretty clearly came out on top:
Nonetheless, several commentators had suggestions about how to improve on what I'd suggested. In response, I've tweaked the colors of all of these second-round icons to make them closer in value (lightness and darkness). Here's the above icon in the new colors:
I thought I ought to try packing the lines in more tightly and loosely, just to make sure that I'd hit the right density. These two icons explore those options:
I wasn't satisfied, though. Those designs look pretty busy, as some of you noted. My research assistant, Greg Newman, observed, "Anything above two is perceived as 'a multitude,' so three lines ought to work as well as five." I tried that and liked it. Here are three icons based on that somewhat more minimalist principle, in differing densities:
I like the #6 the best, though # 7 comes in a close second.
From this point on, I will probably lose some of you. Few people seemed to like the result when, last time around, I tried adding extra graphical elements to the center of the icons. Granted, most of those designs went over the top. Personally, though, I find even the best of the unadorned icons above lacking in something. They lack focal points, resting points, centers of interest . . . in short, my eye slips off them too easily. That is why I prefer these very modestly accented icons:
(I oriented them vertically because they look disconcertingly like a face when side by side.) Of those two, I prefer #8.
Before you head to the comments to give me your own two cents, let me also give you a logo to chew on. I've set it next to my favorite icon from above so that you can readily see how the modified font echoes the icon's elements and colors:
OK, my constructively critical friends, have at 'em!